Maximize Facebook Ad Lookalike Value

Here is how to improve Lookalike audiences so you can start getting better results with your targeting.

First, create some custom audiences from pixel events, audience csv file uploads, customer lists, email lists, etc.

Now, once you've created a set of Lookalike Audiences using the advanced options, get the most out of them with this approach:

1. Target the same ads to each of the Lookalike Audiences.

This one is imperative...

When you are testing audiences against each other you want to make sure you have the exact same ads in each audience otherwise the test can be skewed.

When you test lookalikes with the same ads in each that give you the most accurate representation of which audience truly performs better when looking at the metrics...


2. See how well the ads perform based on revenue per conversion or the lifetime value of the people in each audience.

For example, if you're in eCommerce rather than solely looking at the cost per result look at the ROAS and revenue per conversion...

That way when someone makes a purchase with a higher average order value you can actually know if another audience is performing better.

This is great because some lookalike audiences might have higher value people in them who spend more money on average than everyone else...

This also goes the same for lifetime value...

If you offer a service don't just look at the first month revenue from the ads look at the entire timeline because you'll notice some audiences might result in people who use your service longer than others...

Generally speaking lookalike audiences more similar to their source audience are more valuable...

However, this could vary based on the quality of the source audience and the nature of the target audience you are using.

Once you know which lookalike audience has the higher value customers then just scale them up and turn off the other underperforming audiences.

3. Modify your bids for each audience based on your findings.

Essentially this means to just bid more for more valuable audiences and less for less valuable audiences.

It's that plain and simple...

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To your success.

- Chase

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