With Facebook Ad Messenger there are a lot of ways to generate results, lower-costs and increase conversion volume...
Specifically there are a few ideas that you could start using right away to increase your results...
1. Special Offer
Create a Facebook Ad messenger sequence that gives a special offer that entices someone to come into your location or to submit their email in exchange for something of value.
This works really well for restaurants, fitness studios, and franchises looking to increase new customers...
For example, restaurants could give a buy one get one offer for a meal to get people to bring someone in.
Fitness studios could offer a free month for people to get started.
Making a special offer is easy and people will gladly take action on redeeming that free offer especially if you can make the process simple for them...
That's why messenger is one of those ways to promote these offers because it results in higher conversions and it's shown to get a higher engagement rates.
If you're a lead based business then all you need to do is ask the questions you would normally ask to qualify the person except do it using the Facebook messenger automation.
Except you're going to have to make it seem less like a questionnaire form and more like a survey/quiz.
We've done this and achieved 68% conversion completion rate with a 10 question form and over 1,700 submissions.
The only difference is we actually call it a 'survey' not a questionnaire form.
Then the first question we ask is related to the individual situation.
This allows us to get them to take action on the first question and then we ask for email and then the final eight questions are asked after.
Doing this will significantly improve your conversion rates because it's just a simple switch to their frame of mind.
This works extremely well for just about any lead based business wanting to qualify their prospects before they reach out to them or before they get moved forward in the funnel process.
Creating a coupon offer is easy and can drive a lot of traffic to your eCommerce site if done right.
You'll want to make a coupon that is a high enough percentage off while at the same time worth their time to take action on the coupon.
It's best done when you present the #1 best selling product you have with the coupon.
Because you already know people like that product and if it's tied in with the coupon in their mind it makes it even more enticing of an offer and they'll likely take action.
This will lead to a higher number of conversions and you'll be able to blast your messenger list in the future because you have all the subscribers.
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