Facebook Ad Interest Audiences To Test

Topics Covered:

When to turn off an ad set interest based on cost per result.

Finding new interests to target.

Duplicating ad set audiences to find new interest audiences.

Targeting interests audiences that have overlap with your current audience.

Cold audiences vs warm audiences.

Tracking lower-funnel metrics.

How to optimize funnel -based on result metrics.

Why analyzing lower-funnel metrics are imperative to make data-driven decisions.

Creating retargeting ads in campaign budget optimization (CBO).

Retargeting budget for special offers.

Retargeting custom audience size = 10,000/$10 daily spend.

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- Chase

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