Hey everyone, with Facebook ads experimenting is everything...
Experimentation should be something that is practiced at the core of your business...
It can increase the efficiency of your Facebook Ad campaigns and help you make smarter decisions...
However, realizing the full potential of experimentation often entails making deep organizational changes in how you approach your marketing efforts...
Effectively adopting a rigorous testing and learning strategy to measure your marketing’s true value is imperative...
So how do you make this apart of your core process?
1. Embracing experimentation from the top down.
Whether you have 3 people or a 100 people in your organization you need to embrace experimentation from the top down.
The leadership in the company needs to demonstrate the true value that comes with a testing and learning approach.
2. Empower people to adopt a data-driven mindset.
Instilling a data-driven mindset across the organization is key to success.
In fact, everything as we know it today is taking a shift towards data and now more than every it's important that people are thinking more about data and how we can use that data to improve decisions.
This entails a wide-range of changes, from embracing failure as an opportunity to learn and making experimentation everyone's job...
So teams feel enabled to explore new ideas.
3. Develop a top-tier analytics team.
To gain truly valuable insights, it’s necessary to hire the right analytical talent.
Create the right organizational structure and seek out a diverse mix of viewpoints.
If you don't have people who understand the data then the analytics and insights will serve no purpose to your business...
It's important that you have people on your team that can understand and learn from the insights and data they gather...
4. Start experimenting.
Start running ad campaigns testing...
• New ideas
• New copy
• New creative
• New objectives
• New strategies
Keep what works and quickly cut what doesn't work.
This is how you can start implementing testing and learning strategies.
It's simple and it's how the top data-driven marketers are approaching their ad campaigns.
While this can feel daunting, the payoff is worth it...
A strong, ever-evolving, data-driven culture can transform your business by helping you to quantify the return on your marketing investments to develop more effective strategies...
Want to get consistent Facebook Ad Results...
Schedule a 1-on-1 coaching session with Chase here.
Or...
Get started with the Facebook Ads Expert Mastery Class.
To your success.
- Chase
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