Get low-cost results, consistent results and scale faster with campaign budget optimization (CBO).
Benefits of using campaign budget optimization:
It simplifies your campaign setup.
Thus saving you time from having to manually manage all the individual ad set budgets.
Because with CBO you'll have the budget on the campaign level.
But to ensure you're getting good results you'll need to make sure you have a high enough spending limit that can be distributed to the ad sets for proper testing and results.
If an ad set isn't delivering. This means the algorithm can't distribute budget to it.
Campaign budget optimization only works best when all ad sets in a campaign could spend a full budget.
Lower costs per result.
Since CBO is able to direct the budget automatically for you...
It will be able to spend more on ad sets that get a higher number of results for a lower cost.
You see, with having manual bids on individual ad sets you limit opportunities...
But with CBO you allow the algorithm to move the ad spend towards the best ad sets yielding you more results with less work.
So if you want more results, for lower costs, and save more time in the process then you should set up campaign budget optimization (CBO).
To set up campaign budget optimization during campaign creation:
1. Turn on the campaign budget optimization toggle.
2. Choose if you want your campaign budget to be Daily or Lifetime.
3. Set a budget.
4. Choose a campaign bid strategy.
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