Facebook Ad Audience Advanced Matching

Using Facebook ad audience advanced matching will improve your audiences so you can start getting better results with your targeting.

First, you'll need to ensure you have a pixel setup on your website.

Then you'll want to setup advanced matching.

Now if you don't have access to the website code, just turn on automatic advanced matching in the pixel event settings...

Use both manual and automatic advanced matching if possible.

Because manual and automatic advanced matching work in different ways, this helps you achieve maximum performance with your audiences using advanced matching.

The manual version involves coding so you may need help from a developer.

Now, if you don't have access to set up manual advanced matching, you may still benefit from using Automatic Advanced Matching alone.

You should us manual advanced matching on websites where users often remain logged in for extended periods...

Automatic advanced matching doesn’t know who a person is unless they take an action, such as filling out a form or logging into your website.

If you have a website where people remain logged in, instead of logging in each time they visit, use manual Advanced Matching.

The manual version allows Facebook to receive hashed visitor information any time the pixel fires on web pages where manual advanced matching is set up, regardless if someone recently logged into the website.

This helps improve your quality audience matching significantly.

When using automatic advanced matching, make sure your website contains form fields where visitors enter relevant information...

For example, email address, phone number, first name, last name, city, state, country, ZIP code and/or gender.

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To your success.

- Chase

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