35+ Facebook Ad Placement Ideas

Here are 35+ placement ideas that you can start testing depending on the objective you choose when you create your campaign.

Your ads can appear on Facebook, Instagram, Messenger, WhatsApp and Audience Network.

Facebook Placements
With Facebook placements your ads will appear when people are scrolling through their inbox, desktop, mobile feeds or stories.

It's best to create universal ads because Facebook will be able to use the ad in more placements allowing you to reach more people for lower costs.

• Facebook Mobile News Feed
• Facebook Desktop News Feed
• Facebook Instant Articles
• Facebook Mobile Marketplace
• Facebook Desktop Marketplace Feed
• Facebook Desktop Marketplace Details Page
• Facebook Video Feed
• Facebook Right Column
• Facebook Stories
• Facebook Mobile In-Stream Videos
• Facebook Desktop In-Stream Videos
• Facebook Search Results
• Facebook Search Results Marketplace
• Facebook Instant Articles
• Facebook Inbox

Instagram Placements
With Instagram placements your ads will appear when people are scrolling through their inbox, desktop, mobile feeds or stories.

• Instagram Feed
• Instagram Explore Feed
• Instagram Explore Video
• Instagram Stories

Messenger Placements
With Messenger placements your ads will appear when people are scrolling through their inbox and story.

• Messenger Stories
• Messenger Sponsored Messages
• Messenger Inbox

WhatsApp Placements
With Messenger placements your ads will appear when people are scrolling through their inbox and story.

• WhatsApp Sponsored Messages
• WhatsApp Inbox

Audience Network Placements
With Audience Network placements your ads will appear in external apps and websites.

• Audience Network Native
• Audience Network Banner
• Audience Network Medium Rectangle
• Audience Network Desktop Medium Rectangle
• Audience Network Interstitial
• Audience Network Rewarded Videos
• Audience Network In-stream Videos

Automatic Placements
With automatic placements it will maximize your budget and help show your ads to more people because the algorithm will allocate your budget across multiple placements based on where people are likely to convert most.

• All Facebook Placements
• All Instagram Placements
• All Messenger Placements
• All WhatsApp Placements
• All Audience Network Placements

If you try testing all these placements you'll be able to find higher quality customers and leads much faster than selecting individual placements would ever get you.

This is because the more placements you allow the algorithm to choose from the higher the chance it can find users at a lower-cost per result and the more the algorithm can learn.
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To your success.
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- Chase

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