100+ Facebook Ad Retargeting Audience Ideas

Here are 100+ custom audience ideas that you can start testing for retargeting based on how many pixel events you have...

0+ pixel events?‍

It's best to use custom audiences on higher funnel metrics such as engagements and views if you have little to know pixel events yet...

This will ensure you have enough data to make retargeting worth it.

Facebook Page Engagements 30d
Facebook Page Engagements 60d
Facebook Page Engagements 90d
Instagram Page Engagements 30d
Instagram Page Engagements 60d
Instagram Page Engagements 90d
Ad Engagements 30d
Ad Engagements 60d
Ad Engagements 90d
People who viewed at least 3 seconds of your video
People who viewed at least 10 seconds of your video
People who watched 25% of your video
People who watched 50% of your video
People who watched 75% of your video
People who watched 95% of your video
People who clicked any call-to-action button 30d
People who clicked any call-to-action button 60d
People who clicked any call-to-action button 90d
People who sent a message to your page 30d
People who sent a message to your page 60d
People who sent a message to your page 90d
People who saved your page or any post 30d
People who saved your page or any post 60d
People who saved your page or any post 90d
Video Views 30d
Video Views 60d
Video Views 90d
Facebook Group Users

100+ pixel events?‍

It's best to use these website custom audiences from higher funnel metrics such as pageviews.

Pageview 30d
Pageview 60d
Pageview 90d
Pageview 120d
Pageview 180d
ContentView 30d
ContentView 60d
ContentView 90d
Submit Button 30d
Submit Button 60d
Submit Button 90d
Complete Registration 30d
Complete Registration 60d
Complete Registration 90d

1,000+ pixel events?
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It's best to use 1% lookalikes on mid-funnel metrics such as view content, leads, and add to carts.

You can also, start to test the frequency on pageview and purchase to start increasing the quality of your audiences.

Pageviews 30d Frequency > 2
Pageviews 60d Frequency > 2
Pageviews 90d Frequency > 2
Lead 30d
Lead 60d
Lead 90d
Lead 120d
Lead 180d
Add to cart 30d
Add to cart 60d
Add to cart 90d
Add to cart 120d
Add to cart 180d
Initiate checkout 30d
Initiate checkout 60d
Initiate checkout 90d
Purchase 30d
Purchase 60d
Purchase 90d
Purchase 120d
Purchase 180d
Purchase 30d Frequency > 2
Purchase 60d Frequency > 2

10,000+ pixel events?
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It's best to start testing a variety of lower funnel metrics and to start segmenting your customer lists into lead qualified, applicant qualified, and purchase LTV.

You can also start testing retargeting users by time spent on your site, the specific pages they visited, the device they used, and the URL parameter they had appended in their URL.

Customer List Purchase LTV
Customer List Leads
Customer List Leads Qualified
Customer List Submit Application
Customer List Submit Application Qualified
Pageview Top 25% Time Spent 30d
Pageview Top 25% Time Spent 60d
Pageview Top 10% Time Spent 30d
Pageview Top 10% Time Spent 60d
Pageview Top 5% Time Spent 30d
Pageview Top 5% Time Spent 60d
Pageview Specific URL 30d
Pageview Specific URL 60d
Pageview Specific UTM/URL Parameter 30d
Pageview Specific UTM/URL Parameter 60d
Customer List Lifetime Purchases
Pageview IOS Devices 30d
Pageview IOS Devices 60d
Pageview Android Devices 30d
Pageview Android Devices 60d
Pageview Desktop Devices 30d
Pageview Desktop Devices 60d
Purchase sum greater than x 30d
Purchase sum greater than x 60d
Purchase sum greater than x 90d

If you try testing these custom audiences as you get more pixel events you'll be able to retarget higher quality individuals more likely to convert much faster than standard audiences would ever get you.

More than 1,000+ business owners and Facebook marketers have taken advantage of this proven system.
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To your success.
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- Chase

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