Here are 100+ custom audience ideas that you can start testing for retargeting based on how many pixel events you have...
0+ pixel events?
It's best to use custom audiences on higher funnel metrics such as engagements and views if you have little to know pixel events yet...
This will ensure you have enough data to make retargeting worth it.
100+ pixel events?
It's best to use these website custom audiences from higher funnel metrics such as pageviews.
1,000+ pixel events?
It's best to use 1% lookalikes on mid-funnel metrics such as view content, leads, and add to carts.
You can also, start to test the frequency on pageview and purchase to start increasing the quality of your audiences.
10,000+ pixel events?
It's best to start testing a variety of lower funnel metrics and to start segmenting your customer lists into lead qualified, applicant qualified, and purchase LTV.
You can also start testing retargeting users by time spent on your site, the specific pages they visited, the device they used, and the URL parameter they had appended in their URL.
If you try testing these custom audiences as you get more pixel events you'll be able to retarget higher quality individuals more likely to convert much faster than standard audiences would ever get you.
More than 1,000+ business owners and Facebook marketers have taken advantage of this proven system.
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