Want to generate better Facebook ad results? Focus on creating audiences that you control.
Create more Facebook pixel events. The more Facebook pixel events you can create the better your Facebook ad results will become.
The benefits of having more pixel events are huge, you can...
Using pixel events, you can automatically create Custom Audiences based on actions people have taken on your website and target those individuals increasing your results even faster.
Most people believe they are limited to Standard events with Facebook which are your typical events below:
But you're actually able to create advanced events and track way more data than you can imagine about your users...
Doing this will give you a competitive edge because you are able to create even more specific audiences based on the highly unique events you create that matter most to your business.
For example, here are just a few ideas for pixel events you could create under the "advanced event" category:
Suppose you have a blog and want to track users who read the entire content of an article.
There's no action from the user other than scrolling to the end of the page.
So in this case you could create an advanced scrolling event that fires when someone scrolls to the bottom of the page or even a percentage of the page.
Suppose you have a video embedded on your site and have no way of tracking if someone is viewing the video.
So in this case you can implement a timer based pixel event.
This also works for courses, webinars, and other videos that you have.
So you can track each one uniquely and know exactly how long they watched.
The longer they stay the more qualified your audience becomes which allows you to build lookalikes based on purest data generating the best results for the lowest costs.
This strategy allows you to target the exact customers you want because the audience you built the lookalike from is the exact thing you wanted them to do in the first place.
Suppose you want to know how many page a user has visited. Rather than selecting a frequency from pageviews that groups everything together you can create an advanced event for the specific pages people view during each unique session.
The opportunities are endless for the number of ideas you can come up with for your business with the types of advanced pixel events you could implement.
And it can get even more specific than this...
Imagine you are a B2B and you have a form to qualify individuals and one of your qualifying questions is "what is your monthly revenue?".
Based on whichever number they select that you deem as a qualifying answer you could have it auto-fire an advanced pixel event.
So you only have a pixel event receiving the quality info you want it too.
The same goes for eCommerce.
You could have an event dedicated to people who buy yearly subscriptions or monthly subscriptions or fire an event for people who spend $100+ on your site.
The quickest way to learn how to implement these events are to go to Facebooks advanced developer docs to copy and paste the exact codes the provide to you automatically.
No need to make it complicated. They already have a ton of scripts you can take.
I hope this has opened up a new world of opportunities for you so you can start gaining way more insights on your business and improve your Facebook ad results significantly.
Want to get consistent Facebook Ad Results?
Schedule a 1-on-1 coaching session with Chase here.
Or...
Get started with the Facebook Ads Expert Mastery Class.
To your success.
- Chase
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