How to create Facebook ads that convert and get more purchases...
On average, five times as many people read the headline as read the body copy...
So if don't have a good headline, you've already wasted 80 percent of your money.
That's why it's imperative to have a headline that states your bold promise.
2.) BENEFIT IN HEADLINES.
Headlines that promise a benefit convert more than those that don’t.
The bigger the promise the bigger the conversion rate.
3.) SIMPLE HEADLINES.
Your headline should simply say what you want to say-in simple language.
People scrolling through their feeds do not stop to decipher the meaning of your obscure headlines.
So keep it simple and get straight to the point.
4.) LONG OR SHORT HEADLINES.
Long headlines convert more for high ticket.
Short headlines convert more for eCommerce products.
5.) SELECT YOUR PROSPECTS.
When you create ads for a product which is consumed only by a specific group of people, it pays to “flag” that group in your headline...
Call them out right away in your ad copy. "Mothers, -".
6.) YES, PEOPLE READ LONG COPY.
Users falls off rapidly after a paragraph in, but it drops very little once someone makes it over that hump.
So remember this...
“The more you tell, the more you sell.”
7.) OBVIOUS PHOTO/VIDEO.
People glance first at the photo/video and if they are unsure what is going on they'll read the copy to find out.
So the more you can inject into your photo/video, to make it as clear as day what you're offering the more you'll get people to convert.
It is easier said than done.
8.) REAL PHOTOS VS. ARTWORK.
We've found that real photos convert across the board way more than any graphic art would.
They attract more people, generate more appetite appeal, are more believable, are better remembered, and convert more people into purchases.
People like to see people that's just human nature.
9.) USE SUB-HEADLINES.
Twice as many people read the sub-headline under the main headline in your ad.
So many people underestimate that little piece of text and most will never enter anything into that box since it says "optional".
Each sub-headline should be a miniature ad for the product/service with brand name and promise.
10.) REPEAT YOUR WINNERS.
You should repeat your winners. Whenever you find a winning ad run it in multiple ad sets and test variations of it in other campaigns...
Winners are winners for a reason. And they can be re-used much more frequently than you'd imagine...
So make sure you know how to find a winning ad...
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To your success.