Here are a few ways to improve your Facebook Business Manager so you can save yourself time in the future...
Improving your access:
1. Only able to create 1, 3, or 5 ad accounts?
If you want to get more ad accounts then you need to max them out right now by creating all of them.
Doing this prior to you actually needing them is going to save you time in the future whenever you actually require to have more than the number of current ad accounts you have.
Facebook will expand your limit once you're maxed out.
You will have plenty of ad accounts to use once they expand your limit.
More than likely they will give you 15-30 to start with and it keeps going up from there.
2. Apply ad account budgets, not campaign budgets.
Whenever you have a set budget to work with...
The best way to not spend more than your set budget and to not hinder your results from capping your campaign budgets...
Is to simply go to your ad account finance editor where you change the ad account credit card and below the credit card option you will see an area to apply an ad account budget.
Just click apply and type in your ad account budget.
This will save you from having to worry about going past budget or an individual campaign from turning off when it is performing very well.
3. Get admin access to your page or your client's page asap.
The sooner you get admin the sooner you will be able to verify a page.
The way you do this is by getting admin access and then you just have to wait 15 days and then in the page settings an option will populate for you which will allow you to verify the page.
This is going to save you period. Getting verified is just one of those important things.
A verified page will show up in rankings more often and will help you win more bids.
These are just a few quick ways you can save time without having to waste even more time in the future when you actually need access to these things.
Improving your pixel data:
1. Turn on auto-advanced matching.
You can do this by going to settings in the top left of your business manager then selecting pixels then it will pull up a list of pixels you currently have so click on the one you use.
You can then select details on your pixel then select settings within the pixel.
You then will be able to turn on auto-advanced matching.
What auto-advanced matching will do is automatically match every person who goes to your website on a 1-to-1 level.
Meaning your pixel is now going to give you more qualified insights and which will greatly improve your lookalike audiences as your audience quality automatically will increase since the pixel will now be extracting a lot more data about your site visitors.
This will also make your retargeting campaigns extremely accurate, increasing the relevance of your ads and helping you convert more people from your ads.
2. Turn on pixel first-party cookie access.
You can do this by going to settings in the top left of your business manager then selecting pixels then it will pull up a list of pixels you currently have so click on the one you use.
You can then select details on your pixel then select settings.
You will then be able to turn on first-party cookies.
Once first-party cookie access is turned on it will now give your pixel access to the data, analytics, and insights that the browsers and devices automatically store.
So the pixel can start using that information and data to improve your audience, your ad relevance, and campaign performance.
Your pixel will also become even more advanced at optimizing and testing your audiences and ads for you. Ultimately leading you to better results.
3. Track website events automatically without code.
You can do this by going to settings in the top left of your business manager then selecting pixels then it will pull up a list of pixels you currently have so click on the one you use.
You can then select details on your pixel then select settings within the pixel.
You will then be able to turn on automatic website event tracking without having to place pixel codes on your website.
This alone is going to allow your pixel to automatically create conversions and potential audiences for you by mapping out your website and funnel from the events people take action on.
This is going to give you way more custom/lookalike audience options and is going to allow your pixel to learn a lot more about your website and customers which directly leads to improvements in your results because your pixel will just keep getting smarter and smarter.
Now, if you want to make all the difference and gain that competitive edge like everyone else here that uses a proven system to find the best of the best campaigns, ad sets, and ads that are successful...
Click here to watch the free training.
Or...
Click here to find out if you qualify for the Facebook Ads Expert Mastery program and the 4-phase proven system.
To your success.
- Chase
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