How to generate a consistent ROI with Facebook Ads every single month on demand.

Facebook Ads Expert Mastery Course
Join Facebook Ads Expert Mastery
Facebook Ad 4 principle metrics

Introducing Facebook Ads Expert Mastery

Facebook Ads Expert Mastery is a proven and tested 4-phase system implementation program that teaches you how to generate consistent results with Facebook Ads every single month with predictability.

It doesn't matter if you don't have any tech skills, marketing knowledge or any previous business experience. Everything you need to know is provided step-by-step in this training program.

Tested and proven results

The system and methods taught in Facebook Ads Expert Mastery program have been tested and proven with over 100 companies and individuals around the world.

This system was developed using multiple years of data and hundreds of thousands of dollars in ad spending. Our clients and students have made over $10,000,000 in reported income.

Facebook ad clients and students

The Perfectly Engineered Facebook Ad System

To generate a return with Facebook Ads and change your life, trial and error is not enough, you need a proven method

Program content and 4-phase schedule

In just 4-phases we'll help you start generating consistent results with Facebook ads

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Phase One - Data Intake

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Program Overview

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1. Fundamentals

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2. Guiding Principles

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3. Organic Attraction

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4. Cognitive Functions

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5. Data-Driven Vision

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Phase Two - Testing

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1. Chaos Vs Clarity

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2. Ad Set Optimality

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3. Ad Versatility

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4. Funnel Overview

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5. eCommerce Funnel

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6. Survey Funnel

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7. Automated Webinar Funnel

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Phase Three - Optimization

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1. High/Low Performance

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2. Cut Low Performing Ads

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3. Cut Low Performing Audiences

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4. High Q-Optimization

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Phase Four - Scaling / Automation

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1. Horizontal Scaling

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2. Linear Scaling

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3. Automated Scaling

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Weekly Q&A Calls

1. Register For The Live Q&A Call (Monday)

2. Register For The Live Q&A Call (Wednesday)

3. Access All Previous Recorded Weekly Q&A Calls (24+ Hours of Content)

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1. Secret Audience Strategies

2. Secret Traffic Strategies

3. Secret Retargeting Strategies

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Join Facebook Ads Expert Mastery

Learn the way that works best for you

Learn anytime, anywhere and anyway you like with multiple training formats included.
Facebook Ads Expert Mastery comes with online, printable, social, and live training material.

Learn anytime, anywhere and anyway you like with multiple training formats included. Facebook Ads Expert Mastery comes with online, printable, social, and live training material.

Online Facebook Ads e-learning platform

Online e-learning platform

Watch training videos in stunning 1080p HD, listen to audio recordings or read the text transcripts.

Access the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Interactive community

Join the Facebook Ads Expert Mastery community members that are on the same mission as you.

Entrepreneurship is a lonely thing when not apart of a group that thinks just like you. Get motivated, ask questions, generate ideas, troubleshoot, make friends and have fun!

Facebook ads Facebook Group
Weekly Facebook Ad Q&A calls

Personalized mentorship and live Q&A calls

Get personalized mentorship directly from Chase Chappell who can help troubleshoot your problems and provide direction.

Every week there are Live Q&A calls, access past recordings, interviews, livestream sessions, and get 24/7/365 support.

Here is a summary of everything you get

We provide you with everything you need to be successful with Facebook ads.

Facebook Ads Expert Academy Online Training Portal

Facebook Ads Expert Mastery Course

• 4 Phase Facebook ad system training
• Facebook group community access
• Weekly Q&A calls Every (Monday & Wednesday)
• Lifetime access
• Audio recordings
• Weekly Q&A call archive

Join Facebook Ads Expert Mastery

Frequently asked questions and answers

Have a question about the program? Check out our frequently asked questions and answers.

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1. What niche will this work in?

There is no one "special" niche that this process works best in. We teach you in exact detail in the program how to use this process and system to generate results for your business.

We have students from 15+ different niches and industries. This program is designed as a framework that's applicable to any industry/niche so whatever niche you're in, the program will work for you.

We have successful students in multiple different niches:

• Marketing
• eCommerce
• Consultants & Coaches
• Health & Wellness
• Real Estate
• Fashion
• Education
• Other

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2. Will this work in my country?

We have students in over 8+ different countries around the world and growing. The program has been proven to work in many regions of the world.

We have successful students in many different regions:

• North America
• Europe
• Oceania
• South America
• Asia

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3. I can't afford this program, is there anything you can do for me?

Yes, we can offer you a payment plan so that you can pay this off over time.

And if you can't afford a payment plan...

I think you would agree that you need this program more than anyone.

In fact, some of my most successful clients have had their back against the wall financially when they started.

So I want you to eliminate the thought "I can't afford this" and instead replace it with "How can I afford this."

Many of our clients have gotten creative and thought "how can I find the money."  

There's Paypal financing, credit cards, loans, parents, friends, family, business partners, investors, you could even sell something and use the money from that.  Don't just use that excuse, get creative and start thinking of ways that you can make this work.

With the payment plan we offer, you can get started today for just $997.  That's all the money you need to get started right now, today.

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4. How much time do I need to dedicate to the program?

As much time as you can...

But yes, it will work for you. We understand that most people are very busy and have full time jobs, families, kids, commutes and hardly any free time.  We designed this program so that you can work through it even if you're hard pressed for time.

Even if you can't start right away…reserve your spot in the program and go at your own pace. These lessons aren't live, they're pre-recorded and available online inside our training portal that you'll have lifetime access too.  

You can login whenever you want, on your own time and on your own schedule.  If you're asking about the Q&A calls, those are live and, yes we record and archive all of them.

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5. How long until I see results from this program?

On average we've found it takes 90 days to start seeing consistent Facebook ad results that you can rely on to grow your business.

Now, we've seen students get awesome results the first 7 days, 30 days, and 60 days of joining the program.

It totally depends on how much action you take when you work through the training program and how quickly you take action.  Some people get clients and start making money within the first week of joining the program, others work their way through slowly and it takes longer to build up their consistent results.

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6. How is this program different from others?

I'm glad you asked! It's different from every single course, training and program out there to date. Here's how:

4-Phase Proven System
The traditional approach to marketing is broken, so we came up with our own principles and methods after managing millions of dollars in advertising spend on Facebook for our clients at our agency. So instead of treating marketing as a linear mechanical process, we treat it as a non-linear symbiotic process (like natural selection).

Phase One: Data Intake
Data Intake is for front loading everything. It's responsible for identifying optimal baseline targets, first-mover audience advantages and effective creative assets to use for testing.

Phase Two: Testing
Testing is for failure and success. It's responsible for launching thousands of ad variables, media placements, and audiences to weigh all possible KPI outcomes.

Phase Three: Optimization
Optimization is for cutting ad losers. It's responsible for identifying underperforming ads, cutting losing ads, and artificial selection of top performing ad variables.

Phase Four: Scaling
Scaling is for returning paid investments. It's responsible for scaling high-performing ads, exploiting audiences, and bringing consistent returns on ad spend.

We think differently about marketing. We see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value, data, and results.

To us, success is a science. We don't believe in luck, fate or magic — only data. Our method focuses on rapidly testing thousands of ad variables, not social popularity. We follow results and data, not the crowd.

Expert Mentorship
Everyone needs advice and help when tackling new challenges, but true experts are out of reach for most people. And in this program you're going to have direct access to myself and team to help you troubleshoot, solve and execute on any challenges or problems you face along the way.

With this program, you will have access to the Facebook group, and you will want to start hanging out in the Facebook group. As everyone in the group is also on the same journey as you.

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7. Should I trust Chase and Facebook Ads Expert Mastery?

Yes, and here is why:

I've been using Facebook ads over the past 4 years now... I remember when video view objective wasn't even around and when lookalikes where just becoming a thing... I've been extremely specialized in Facebook ads and have been living, breathing and never deviating from it for 4 years straight, 18 hours a day, 7 days a week.

I grew my agency from 0 clients and 0 revenue to multiple fortune 100 clients with over $1 million in yearly revenue. And at our agency we only offered Facebook ads as a service and guaranteed results for every client we on-boarded. The agency Chappell Digital Marketing now manages over $1,000,000+ in ad spend on Facebook and is a recommended Preferred Facebook Marketing Partner by Facebook themselves...

So why am I focusing on this program and not the agency?

Well, I have a team managing the agency now and at our agency we only work with medium to large size corporations... So because of that I never got to work with the small business owners and I realized how much impact we could make on peoples lives if we we're able to offer a product that was dedicated to individuals and small business owners...

And that is why I'm here doing this today... All my focus is directed to helping individuals and small business owners in our program achieve success with their Facebook ads.

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